
The Intersection of Data & Human Experience
To get the most from your organization’s data, start with the human – not the data.
Find out how Columbia Business School graduate Bar Ifrach, PhD ’12, now senior director of applied science and head of marketplace at Uber Freight, uses data to solve high-impact business problems.
Columbia Business School Professor of Business and Vice Dean of Research Oded Netzer discusses the growing use of data analytics within organizations and how the school’s curriculum is designed to equip MBAs for the digital future.
A strong focus on data, analytics ensures students have the essential tools to address not only today’s business problems but those of the next decade.
As financial technology improves and data becomes more abundant, do market prices reflect this growing information and allocate capital more efficiently? While a number of recent studies have documented rises in aggregate price efficiency, we show that there are large cross-sectional differences. The previously-documented increases are driven by a rise in the informativeness of large, growth stocks. The informational efficiency of smaller assets' prices or prices of assets with less growth potential are either flat or declining.
Human enhancement products allow consumers to radically enhance their mental abilities. Focusing on cognitive enhancements, we introduce and study a novel factor dehumanization (i.e., denying a person emotional ability and likening them to a robot) which plays a key role in consumers' reluctance to use enhancement products. In study 1, consumers who enhance their mental abilities beyond normal levels were dehumanized, whereas consumers who use the same products to restore lost abilities were not.
Four new Columbia Business School labs seek to prepare students, business, and society for the global transformation to a digital economy.
Robots could become integral parts of our lives during and after the COVID-19 pandemic.
When it comes to consumer experience, there is a focus on using AI to reduce customer pain points by removing the friction from these experiences through eliminating or automating processes and optimizing personalized experiences.