Beauty Industry Titan Says It’s All About Product, Not Packaging
Makeup mogul Bobbi Brown visits CBS to tell her founding story, talk product strategy, and emphasize the importance of staying true to yourself.
In this Bizcast episode, director of the Eugene M. Lang Entrepreneurship Center at Columbia Business School Lara Hejtmanek ’99 discusses how the School supports students and alumni in their entrepreneurial journeys.
Founders must be patient and disciplined, and make the most of leading-edge technology to navigate the economic storms of 2023.
‘For me, it’s definitely about finding my inspiration through things like personal pain points.’
These Columbia-affiliated founders discuss how their innovations are shaping a more water-conscious world.
These entrepreneurs share how rooting their businesses in community makes them stronger.
CBS Professor Sheena S. Iyengar’s latest book outlines a new framework for innovation and ideation — and completely overturns conventional wisdom about brainstorming.
The successful entrepreneur and CBS alum shares four tips for startup success.