Columbia Business School’s Norman Eig Professor of Business Eric J. Johnson shares insights from his research into how the structure of choices affects outcomes.
The CBS alum also offers insights on business leadership.
During the COVID-19 pandemic, physicians and scientists quickly became the world’s most trusted sources of information on the pandemic. In this talk at the Future of Marketing Leadership Conference, learn how Karen Wish ’94 (VP and CMO, Mount Sinai Hospital Group and Network) led her team at Mount Sinai to get the truth and consistent messaging across to patients, staff, and the general public when they needed it most.
As luxury styles become more accessible, wealthy consumers are drawn to upscale versions of 'low culture' fashion and food.
From a career that has spanned multiple continents and industry sectors, Michelle Crossan-Matos (CMO, Samsung Electronics America) draws insights on the human factor in consumer electronics marketing in this talk from the 2021 Future of Marketing Leadership Conference.
At the 2021 Future of Marketing Leadership conference, tech marketing executive Heather Hopkins Freeland ’01 (VP of Marketing, Lyft) joined Columbia MBA student Daniella Levitan ’23 in a fireside chat about brand purpose, leading during a crisis, and advice for future marketing leaders working in the tech industry.
Chazen Senior Scholar Oded Netzer sheds light on the big data problem facing marketers and offers a pathway for aligning analytics with a firm’s growth strategy.
It's time to recast antitrust laws for the new consumer marketplace, says Chazen Senior Scholar Andrea Prat.
Commemorating our first year in Columbia Business School's new home.
“Moon shooting is the right way to push the business and the world to a better place than the one we’re currently living in.”