The Marketplace for Consumer Attention
It's time to recast antitrust laws for the new consumer marketplace, says Chazen Senior Scholar Andrea Prat.
It's time to recast antitrust laws for the new consumer marketplace, says Chazen Senior Scholar Andrea Prat.
Commemorating our first year in Columbia Business School's new home.
“Moon shooting is the right way to push the business and the world to a better place than the one we’re currently living in.”
Chazen Senior Scholar Oded Netzer and colleagues from the University of Hamburg show that brands derive the most value when consumers take a photo of a branded product from their point of view as opposed to the traditional selfie where consumers pose with a product.
Trade and China continue to be among the most debated policy issues in the United States and worldwide. Does its government give Chinese firms an unfair advantage?
BRITE ’20 speaker and former Chairman of LVMH N.A. teaches that Aesthetic Intelligence, or “The Other AI,” is key to sustaining long-term competitive advantage in any type of business.
From healthcare to political engagement, there are plenty of benefits to personalized marketing.
For Norman de Greve, (Chief Marketing Officer, CVS Health; BRITE ’20 Speaker), staying true to CVS Health’s brand purpose has had a significant impact on business as usual.
For Julie DeTraglia (VP, Head of Research and Insights, Hulu; BRITE ’20 Speaker), the most competitive year yet in the streaming wars presents an opportunity for Hulu to innovate boldly and stay true to their user-based approach.