From a career that has spanned multiple continents and industry sectors, Michelle Crossan-Matos (CMO, Samsung Electronics America) draws insights on the human factor in consumer electronics marketing in this talk from the 2021 Future of Marketing Leadership Conference.
At the 2021 Future of Marketing Leadership conference, tech marketing executive Heather Hopkins Freeland ’01 (VP of Marketing, Lyft) joined Columbia MBA student Daniella Levitan ’23 in a fireside chat about brand purpose, leading during a crisis, and advice for future marketing leaders working in the tech industry.
Chazen Senior Scholar Oded Netzer sheds light on the big data problem facing marketers and offers a pathway for aligning analytics with a firm’s growth strategy.
It's time to recast antitrust laws for the new consumer marketplace, says Chazen Senior Scholar Andrea Prat.
Commemorating our first year in Columbia Business School's new home.
“Moon shooting is the right way to push the business and the world to a better place than the one we’re currently living in.”
Chazen Senior Scholar Oded Netzer and colleagues from the University of Hamburg show that brands derive the most value when consumers take a photo of a branded product from their point of view as opposed to the traditional selfie where consumers pose with a product.
Trade and China continue to be among the most debated policy issues in the United States and worldwide. Does its government give Chinese firms an unfair advantage?
BRITE ’20 speaker and former Chairman of LVMH N.A. teaches that Aesthetic Intelligence, or “The Other AI,” is key to sustaining long-term competitive advantage in any type of business.