Marketing
The Workplace
Build-A-Bear CEO Sharon Price John ’94 Discusses Her New Book, Shares Career Advice
The CBS alum also offers insights on business leadership.
Marketing
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Business & Society
Economics & Policy
Marketing
Why 'Downscale' Items Signal High Status
As luxury styles become more accessible, wealthy consumers are drawn to upscale versions of 'low culture' fashion and food.
Business & Society
Economics & Policy
Marketing
The Importance of Team Agility in Uncertain Times: Karen Wish ’94, VP and CMO of Mount Sinai Hospital Group and Network
During the COVID-19 pandemic, physicians and scientists quickly became the world’s most trusted sources of information on the pandemic. In this talk at the Future of Marketing Leadership Conference, learn how Karen Wish ’94 (VP and CMO, Mount Sinai Hospital Group and Network) led her team at Mount Sinai to get the truth and consistent messaging across to patients, staff, and the general public when they needed it most.
Business & Society
Economics & Policy
Marketing
The Human Factor: Michelle Crossan-Matos, CMO of Samsung Electronics America
From a career that has spanned multiple continents and industry sectors, Michelle Crossan-Matos (CMO, Samsung Electronics America) draws insights on the human factor in consumer electronics marketing in this talk from the 2021 Future of Marketing Leadership Conference.
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Marketing Research
The More You Ask, the Less You Get: When Additional Questions Hurt External Validity
Olivier Toubia, Eric Johnson
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Using Social Media to Change Gender Norms: An Experimental Evaluation Within Facebook Messenger in India
Dante Donati
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Toward a Pedagogy for Consumer Anthropology: Method, Theory, Marketing
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