Marketing
The Workplace
Build-A-Bear CEO Sharon Price John ’94 Discusses Her New Book, Shares Career Advice
The CBS alum also offers insights on business leadership.
Marketing
Latest on Marketing
Featured
Business & Society
Economics & Policy
Marketing
Why 'Downscale' Items Signal High Status
As luxury styles become more accessible, wealthy consumers are drawn to upscale versions of 'low culture' fashion and food.
Business & Society
Economics & Policy
Marketing
The Importance of Team Agility in Uncertain Times: Karen Wish ’94, VP and CMO of Mount Sinai Hospital Group and Network
During the COVID-19 pandemic, physicians and scientists quickly became the world’s most trusted sources of information on the pandemic. In this talk at the Future of Marketing Leadership Conference, learn how Karen Wish ’94 (VP and CMO, Mount Sinai Hospital Group and Network) led her team at Mount Sinai to get the truth and consistent messaging across to patients, staff, and the general public when they needed it most.
Business & Society
Economics & Policy
Marketing
The Human Factor: Michelle Crossan-Matos, CMO of Samsung Electronics America
From a career that has spanned multiple continents and industry sectors, Michelle Crossan-Matos (CMO, Samsung Electronics America) draws insights on the human factor in consumer electronics marketing in this talk from the 2021 Future of Marketing Leadership Conference.
Recommended Reads
Retailers Should Look To Digital Transformation To Thrive In A Down Market
How Silicon Valley and Madison Avenue are remaking the world of advertising
Marketing budgets, sick leave, price inflation: 5 interesting stats to start your week
Consumer confidence remains depressed as marketers urged to ‘hold fast’
Marketing Insights
Toward a Pedagogy for Consumer Anthropology: Method, Theory, Marketing
This paper focuses on teaching the application of anthropology in business to marketing students. It begins with the premise that consumer marketers have long used ethnography as a component of their qualitative market research toolkit to inform their knowledge about and empathy for consumers. A question for market research educators who include ethnography in their curricula is if and how to teach the richness of anthropologically based approaches, especially given a decoupling of ethnographic method from anthropological theory in much consumer research practice.
Consumer Minimalism
Minimalism in consumption can be expressed in various forms, such as monochromatic home design, wardrobe capsules, tiny home living, and decluttering. This research offers a unified understanding of the variegated displays of minimalism by establishing a conceptual definition of consumer minimalism and developing the twelve-item Minimalist Consumer Scale to measure the construct.