Build-A-Bear CEO Sharon Price John ’94 Discusses Her New Book, Shares Career Advice
The CBS alum also offers insights on business leadership.
As luxury styles become more accessible, wealthy consumers are drawn to upscale versions of 'low culture' fashion and food.
During the COVID-19 pandemic, physicians and scientists quickly became the world’s most trusted sources of information on the pandemic. In this talk at the Future of Marketing Leadership Conference, learn how Karen Wish ’94 (VP and CMO, Mount Sinai Hospital Group and Network) led her team at Mount Sinai to get the truth and consistent messaging across to patients, staff, and the general public when they needed it most.
From a career that has spanned multiple continents and industry sectors, Michelle Crossan-Matos (CMO, Samsung Electronics America) draws insights on the human factor in consumer electronics marketing in this talk from the 2021 Future of Marketing Leadership Conference.
Journal Article | October 1, 2022
Working Paper | September 13, 2022
Journal Article | July 7, 2022