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The More You Ask, the Less You Get: When Additional Questions Hurt External Validity

Olivier Toubia, Eric Johnson

Journal Article | October 1, 2022

Using Social Media to Change Gender Norms: An Experimental Evaluation Within Facebook Messenger in India

Dante Donati

Working Paper | September 13, 2022

Toward a Pedagogy for Consumer Anthropology: Method, Theory, Marketing

Robert Morais

Journal Article | July 7, 2022

Consumer Minimalism

Silvia Bellezza

Journal Article | February 1, 2022

Marketing Faculty in the Media

Date
Faculty Member
Mark Cohen

What’s Ahead for Bed Bath & Beyond in Wake of Bankruptcy Warning

Date
Faculty Member
Matthew Quint

Fed-up Tesla Owners Say They're So Sick of Elon Musk's Antics That They're Ditching Their Cars

Date
Faculty Member
Mark Cohen

‘Tis the Season of Post-Holiday Gift Returns

Date
Faculty Member
Matthew Quint

TikTok Ban for U.S. Government Phones Advances, Threatening Its Ad Revenue, Experts Say