Marketing

Latest on Marketing

Business & Society

Economics & Policy

Type: Marketing
Date: December 20, 2022

Business & Society

Economics & Policy

Marketing

The Importance of Team Agility in Uncertain Times: Karen Wish ’94, VP and CMO of Mount Sinai Hospital Group and Network

During the COVID-19 pandemic, physicians and scientists quickly became the world’s most trusted sources of information on the pandemic. In this talk at the Future of Marketing Leadership Conference, learn how Karen Wish ’94 (VP and CMO, Mount Sinai Hospital Group and Network) led her team at Mount Sinai to get the truth and consistent messaging across to patients, staff, and the general public when they needed it most.

Read more about The Importance of Team Agility in Uncertain Times: Karen Wish ’94, VP and CMO of Mount Sinai Hospital Group and Network about The Importance of Team Agility in Uncertain Times: Karen Wish ’94, VP and CMO of Mount Sinai Hospital Group and Network

Type: Marketing
Date: January 11, 2023

Marketing

The Workplace

Build-A-Bear CEO Sharon Price John ’94 Discusses Her New Book, Shares Career Advice

The CBS alum also offers insights on business leadership.

Read more about Build-A-Bear CEO Sharon Price John ’94 Discusses Her New Book, Shares Career Advice about Build-A-Bear CEO Sharon Price John ’94 Discusses Her New Book, Shares Career Advice

Date: December 23, 2019

A woman shopping at a store.

Marketing

Considering the Alternatives While Shopping

How dissimilar options could interfere with making a purchase.

Read more about Considering the Alternatives While Shopping about Considering the Alternatives While Shopping

Business & Society

Economics & Policy

Date: December 20, 2022

Marketing Image

Business & Society

Economics & Policy

Marketing

Why 'Downscale' Items Signal High Status

As luxury styles become more accessible, wealthy consumers are drawn to upscale versions of 'low culture' fashion and food.

Read more about Why 'Downscale' Items Signal High Status about Why 'Downscale' Items Signal High Status

Business & Society

Economics & Policy

Type: Marketing
Date: December 20, 2022

Business & Society

Economics & Policy

Marketing

The Importance of Team Agility in Uncertain Times: Karen Wish ’94, VP and CMO of Mount Sinai Hospital Group and Network

During the COVID-19 pandemic, physicians and scientists quickly became the world’s most trusted sources of information on the pandemic. In this talk at the Future of Marketing Leadership Conference, learn how Karen Wish ’94 (VP and CMO, Mount Sinai Hospital Group and Network) led her team at Mount Sinai to get the truth and consistent messaging across to patients, staff, and the general public when they needed it most.

Read more about The Importance of Team Agility in Uncertain Times: Karen Wish ’94, VP and CMO of Mount Sinai Hospital Group and Network about The Importance of Team Agility in Uncertain Times: Karen Wish ’94, VP and CMO of Mount Sinai Hospital Group and Network

Business & Society

Economics & Policy

Type: Marketing
Date: December 20, 2022

Business & Society

Economics & Policy

Marketing

The Human Factor: Michelle Crossan-Matos, CMO of Samsung Electronics America

From a career that has spanned multiple continents and industry sectors, Michelle Crossan-Matos (CMO, Samsung Electronics America) draws insights on the human factor in consumer electronics marketing in this talk from the 2021 Future of Marketing Leadership Conference.

Read more about The Human Factor: Michelle Crossan-Matos, CMO of Samsung Electronics America about The Human Factor: Michelle Crossan-Matos, CMO of Samsung Electronics America

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Faculty Member: Mark Cohen

What’s Ahead for Bed Bath & Beyond in Wake of Bankruptcy Warning

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Faculty Member: Matthew Quint

Fed-up Tesla Owners Say They're So Sick of Elon Musk's Antics That They're Ditching Their Cars

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Marketplace Radio

Date: December 20, 2022

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